bec星级典句：

第一句：i am awfully sorry, but i am busy all afternoon today.

我真抱歉，今天整个下午我将很忙。

a: may i see you this afternoon?

今天下午能见到你吗?

b: i am awfully sorry, but i am busy all afternoon today.

我真抱歉，今天整个下午我将很忙。

a: then how about tomorrow?

明天如何?

b: just one moment. i will take a look at my appointment book.

等一下，我的看看我的约会表。

第二句：mr. baker is quite busy.

贝克先生很忙。

a: good morning. i'd like to see mr. baker, please.

早上好。我想见贝克先生。

b: do you have an appointment?

您是和他事先约好的吗?

a: no, i am afraid not. i've just arrived today.

没有，我今天刚来这。

b: mr. baker is quite busy.

贝克先生很忙。

bec背诵句型：

i am afraid he won't be able to see you today.

恐怕他今天不能见你。

he's having a meeting now.

他现在正在开会。

advertising

1. media

○1 the types of media: tv and radio commercial, newspapers and magazine, poster and bill board, direct mail, the internet, etc

○2 advantages and disadvantages of the major types

tv: high attention, combination of sight, sound and motion; high cost and less audience selectivity.

newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality.

magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine.

direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.

internet: high reach of international audience, similar effect as tv commercial, interactive; the users of internet are limited, compared with tv.

○3 consider your target audience and your budget to make a wise decision.

2. agency

○1 select a suitable agency

a. consider the reputation and past performances of the agency. agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.

b. same compensation philosophies. different compensation systems may result in disagreement.

c. stability in agency’s policies. mergers and acquisitions may lead to policy changes. this will have negative effect on the performance of the agency.

○2 ensure that agencies maintain a high level of effectiveness.

a. regular reviews: financial and qualitative assessments.

b. financial audit: it is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliers.

c. give detailed instructions or certain trainings to the agencies about how to represent a company.

d. make full disclosure of any potential and existing conflict of interest. one agency cannot run two accounts which are indirect competition with each other. in some cases, even indirect competition will not be tolerated.

3. trade fair and exhibition

○1 types of exhibition. what are exhibited? whether it is related to your field? whether you can find potential customers, suppliers, or partners?

○2 scale of exhibition. how many participants are listed? whether it is local or national or international?

○3 publicity of exhibition. how far is the organizer willing to increase public awareness? whether they are able to attract public attention and the leading companies of the field?

○4 cost of admission. some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field. some are admission free, because their target market is the entire population.

○5 other points: location, transportation, accommodation and time.

ex: the importance of selecting appropriate members of staff to attend exhibitions.

○1 the exhibition is a stage for a company to exhibit its product, capacity and credibility.

○2 the members need to know every aspect of the product and the company, and what the company wants in the exhibition.

○3 they should have eloquence to promote the product and the flexibility to adapt to the changes.

○4 because they represent the image of the company, they should also have a good physical appearance.

bec核心句型：

it is not beneath your dignity to apologize to your subordinate.

向你的下属道歉并不会有失尊严。

beneath your dignity 直译过来就是：“在你的尊严下面”，这个短语的正确意思是：“有损你的尊严，有失尊严”。因此，当美国人说"it is not beneath your dignity to apologize to your subordinate."时，他/她要表达的意思就是:"you won't lose face to apologize to your subordinate."、"you won't lose your dignity to make an apology to your staff."。

bec情景对白：

benjamin: it is not beneath your dignity to apologize to your subordinate, buddy.

本杰明：兄弟，向你的下属道歉并不会有失尊严。

terry: you're right. i shouldn't have scolded him without reason. i'll apologize to him.

泰瑞：你说得对。我不该无故责骂他。我会向他道歉的。

搭配句积累：

①don't think too much about it.

不要想太多了。

②a fault confessed is half redressed.

知错能改，善莫大焉。

③every man has his faults.

金无足赤，人无完人。

④go and talk to him.

去跟他谈谈吧。

bec单词：

1. beneath prep.在下方

the earth lay beneath a blanket of snow.

大地被厚厚的白雪覆盖。

beneath his brash exterior, he's still a little boy inside.

他外表盛气凌人，内心里还是个孩子。

many find themselves having to take jobs far beneath them.

很多人觉得自己在工作上被迫大材小用。

2. redress vt. 纠正

more and more victims turn to litigation to redress wrongs done to them.

越来越多的受害人通过诉讼来申雪冤屈。

he did all that he possibly could to redress the wrongs.

他尽了一切努力革除弊端。

he did all that he could do to redress these wrongs.

他尽可能地纠正这些错误。

bec高级口语必会句型：

第一句：i am sorry to tell you that i have to cancel our appointment.

很抱歉通知你我不得不取消我们的约会了。

a: i am sorry to tell you that i have to cancel our appointment.

很抱歉通知你我不得不取消我们的约会了。

b: what happened?

怎么了?

a: i must meet somnone at the airport tomorrow afternoon.

明天下午必须去机场接个人。

b: i am sorry to hear that.

我很遗憾。

第二句：i am afraid that mr. carter won't be able to make your meeting this evening.

恐怕卡特先生今晚不能和您会面了。

a: hello.

你好。

b: hello. mr. johnson?

你好。是约翰逊先生吗?

a: yes.

是的。

b: good morning, sir. this is mr. cater's secretary. i am afraid that mr. carter won't be able to make your meeting this evening.

早上好，先生。我是卡特先生的秘书。恐怖卡特先生今晚不能和您会面了。

背诵句型：

i am afraid we will have to make our appointment a little bit later.

恐怕我们将不得不把约会的时间往后推迟一点。

we will have to make it sone other time.

我们必须另约时间了。

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